Shoppers: what your customers teach your catalog

A new Shoppers section builds a profile for every customer from their order history: what they buy, their usual size, how much they spend and how often at a discount, the language they order in and the behavior groups they belong to. Look anyone up by order number, see a whole group at a glance in Everyone, save the groups that matter and export them.

The part that pays off is what shoppers teach the catalog. Return reasons written by customers, items that run large or small according to those who exchanged sizes, and searches with no answer become work queues on the attributes to fix — each with its own remedy.